Atlético

Branding and Editorial

2024

Personal Project

I developed the concept for a new gym called Atlético. For the logo, I used the shape of an octagon to create the letters, giving them a heavy, stone-like style. The main deliverable was an infographic publication with information on physical health and nutrition, following the brand guidelines I had previously created for the brand. I played extensively with geometric shapes, using them as text boxes and integrating them with various images to establish a cohesive system for the graphics.