Girl Called Shoe

Branding

In the serene landscapes of Canada, a musical storyteller known as Girl Called Shoe captures the essence of the folk experience. Her melodies are a blend of nostalgia, hope, and wonder, painting a vivid soundtrack for her listeners.

For her personal branding project, I aimed to embody her vision and musical style through a distinct visual identity. I created a logo that marries retro charm with contemporary design trends, ensuring it reflects her unique sound. For her album debut, I devised a name and crafted a vinyl cover that aligns with her beloved folk style. Additionally, I put together a comprehensive press kit, equipped with all the essential information for potential labels, venue managers, and fellow musicians.

2024

Freelance project